MSD joins forces with That’s Farming and XL Vets to launch Snapchat campaign

Move over James Herriot & follow a day in the life of a typical farm vet on Snapchat – teams up with XL Vets & MSD Animal Health! The Snapchat campaign will run from 20th to 24th March and will stretch the length of the country to portray a day in the life of a vet.


It’s late March, calving and lambing is in full swing, calf populations are peaking and disease threats are high. Farms are stretched to capacity and vets are at their busiest.

Did you ever wonder what a vet’s work day is like when its full steam ahead? Well move over James Herriot and follow a day in the life of a typical farm vet on Snapchat.

Whether you are interested in farming, veterinary or where your food comes from; you won’t want to miss this.

Over 5 consecutive days from Monday March 20th to Friday March 24th; MSD and Thats Farming is following a different vet each day. Call after call, snap by snap you will have full access to the real world of a busy farm vet through this Snapchat campaign.

MSD Snapchat campaign

Working south to north, the series will kick-off with Kevin O’Sullivan of Glasslyn Vets in Bandon. On Tuesday, it will be the turn of Kieran O’Mahony of Glen Vets in Tipperary town. On Wednesday 22nd we will follow Donal Flynn from the All Creatures clinic in Roscommon. Then on the Thursday, Conor Geraghty from Mountbellew will have the lead and the series will conclude on Friday with Nick Garvey of Old Church Veterinary Hospital in Ballyshannon acting as host.

This innovative broadcast promises to be both educational and revealing. You will not want to miss it.

Every snap will be carried on the Thats Farming Snapchat. Audience interaction is encouraged and your feedback will be appreciated.

A day in the life of a vet is brought to you by XLVets and MSD Animal Health.